In any business, first impressions are crucial, and this does not include an elevator pitch. It takes a person less than a second to create an idea about your website. For some, the first impression will be the only impression that they produce.
So, how can you make your first impression be the last impression? Well, you need to understand and employ the website design trends that have proved to impress users and potential customers and results in successful business plans.
In this article, I have listed the best trends that will help your business grow:
The internet has become a video graphic medium, and that is no secret. Video has made up for most of the traffic, and this trend should not be ignored. Video has always demonstrated incredible potential. A video does an excellent job at capturing your business values and goal, and it is essential if you are planning to sell a conceptual product or service. If you are an SEO buff, then adding a video on your site will increase the chance of front-page Google results tremendously.
Immersive Multimedia Long Form:
Another way you can bring your brand’s products and services to life is immersive, long-form multimedia. A multimedia format is better off than any infographic or blog post, allowing your customers to imagine the knowledge of doing business with you and get hooked on the idea.
To communicate with your audience, you can bring your products and services to life, and validate your expertise in the ecosystem that you play in. Also, you must create an experience that is worth remembering and revisiting your site.
The request for information is immortal, creating valuable content is one of the best ways to generate leads, traffic, and build brand recognition. If you’re accomplished at something, and your potential customers stand to benefit from your knowledge, then you can create a web book and tell the world about it.
You can also offer valuable information and insights without PDFs or persuasive sales pitches.
Principles For Your First Design:
All businesses can, and should, make their beliefs a priority. You may think, “What does this have to do with web design?” These same principles that guide your product or service should be able to guide your website design process as well.
Let’s say someone stumbles across your website with no prior knowledge of your business. For this user, your site becomes your brand. Now that your marketing team has generated this lead, it’s your job to ensure that your website correctly represents the values your business believes in.
It will help if you ensure that your designer knows the principles you work with, understands and characterizes these values in your website’s design. This is a conversation that should happen early in the design process and continues to inform during the stages in that process until your site is complete.
This may seem like just another variable to complicate the already fragmented design process.