What to Look for in an SEO Company

There are so many SEO companies circulating online that it can be an overwhelming and frustrating experience to look for the right Vancouver SEO expert. SEO is long-term and it is capable of improving or ruining your business depending on the strategies that you use. That means that you have to be diligent enough to choose a company that will be able to handle SEO well. The following are some of the factors to consider in choosing the right SEO company to hire:

Experience

It’s best to check on how long the company has been operating as a business. The length of time the business is in operation is a proof of their level of experience. Companies that have served multiple clients from various industries have a broad knowledge of what works and what doesn’t.

Certifications

You cannot find an SEO certification per se. There are however legitimate professional agencies that offer standard certifications for analytics and PPC. The search engines Bing, Google, and Yahoo have their own standard certifications for PPC. Companies that have these certifications have already proven their knowledge of the advertising platforms of the search engines.

Realistic Offers

If something smells fishy it might not be real. Always choose companies that offer realistic results instead of guarantees. SEO is considered to be an ongoing process and no agency can guarantee you 100 percent of top rankings since the search engine’s algorithms are not within the agency’s control. If a company promises guaranteed rankings or overnight traffic, it’s better to look for an alternative SEO company.

Case Studies

A reliable SEO company must not only have case studies, but they must be more than happy to share them to you. Case studies must be able to highlight their services and will indicate the level of performance they can offer. Case studies serve as testaments to the company’s ability to render positive results. You have to be sure that the companies that you have in mind will be able to provide them for you.

White Hat Practices

It’s crucial for you to ask the agency the kinds of strategies that they use. They must be able to explain them in a way that you will be able to understand everything. Strategies that appear to be manipulative and unethical might become an immediate concern. Companies that have ethical standards will have no problem explaining the strategies to you.

The Percentage of Work Done In-House

There are many SEO companies that outsource their tasks. The more work they outsource to other companies, the less control they have of your project. This also means they will become less accountable of your results.

Site Data Tracking

It is significant to look for an SEO company that tracks and measures all of the company’s data. Data includes phone calls, site visits, contact forms, clickthrough rates, etc. For you to choose the most appropriate SEO strategies, it’s important to make decisions based on the results and not mere gut feeling.

All these steps will not be possible if you are not clear about your SEO goals. For more ideas on SEO company services, read the full info here.