Why Local SEO is so Important for Your Business

Rome wasn’t conquered in a day and your business is not going to conquer the search engines in that time either. No matter what you do, getting your business in the healthy positions for key-terms on Google is something that is going to take time and money to do. You’re going to find a lot of competition and in most cases, they are not going to be standing still and letting you catch up with them easily.

However, that said, you can at least give yourself a good start by focusing mainly on local SEO and giving yourself a good base. Home is where the heart is after all, so if you can find some good local terms and rank well for them here, you’ll at the very least start bringing in local leads that can enable your business to grow.

What is Local SEO?

Google organizes its listings depending on the locations of those using it, so somebody in New York is going to get very different results compared to somebody in London that is searching for the same terms. This is because you’re unlikely going to want to be shown results from another country if you were looking for a local shoe store for example.

For those reasons above, you stand a better chance of ranking your business locally than you will globally. For many of you, there will be no real need for the latter anyway unless your business is being aimed at a global market.

What are the 3 Biggest Benefits of Using Good Local SEO?

  • Well, more than 64% of people worldwide will use Google to find local businesses. Half of those people will go and visit one of the stores that they find on Google that very same day. People purposely search for local businesses, well, because they are close by.
  • If you manage to rank for some of your terms in the top 3 in your local Google, you can reap additional benefits. As long as your My Business Signals are accurate and up to date, you will be given map listings on the search page which shows customers where you are and also your name, address, and phone number (NAP) will be visible. All of this is of huge benefit as this information quickly lets potential customers get in touch with you.
  • Once you have a firm footing in local SEO and your business model allows it, you can then start performing SEO in other areas. You have a solid base to fallback on and as long as you consistently work at it to fend off competition, you should have a steady stream of sales.

If you wanted to know more about local SEO and the best ways to achieve good local search engine results, your best bet would be to speak to specialists such as https://www.globalsonictech.com/ who will be able to provide you with the services to get you the rankings that you desire.